Making an art out of everyday living

One of the largest retail groups in the world, Euronics has 7,500+ stores. It was founded by entrepreneurs who recognised the need to provide consumers with outstanding support and the most pioneering products, so their own appliance brand was a natural move – they developed a stunning range of appliances that fuse state-of-the-art technology with inspired design. Excitingly, Fable were asked to create the name and brand identity.

Crafting a clear hit

First up, a comprehensive strategic phase diving into the high-end appliance market. Armed with a deep understanding we set about naming – insight-led, legally-cleared and consumer-tested to ensure our name would resonate with customers, stand out and, importantly, be protectable. Schönhaus was a clear hit with consumers – a name inspired by the German for ‘beautiful’ and ‘house’ that epitomises their design-forward approach.

Everything we crafted for Schönhaus conveys quiet, understated confidence. We reflected style and precision-engineering in the elegant logotype, crisp and clear tone of voice, aspirational strapline and sparse, monochrome style.

Helping a new brand feel beautifully at home

Schönhaus is founded on the belief that appliances don’t have to be purely functional, they can be a beautiful addition to your home, with each click of the wheel or smooth rotation of the drum elevating your everyday life. Our elegant name and brand identity embody this philosophy. We tested Schönhaus with consumers every step of the way to ensure success and it was considered to feel established and European straight off the bat, so we’re thrilled that sales and recognition are climbing and Schönhaus is already beautifully at home in the market.