Helping a new brand feel at home

With more than 7,500 stores worldwide, Euronics is one of the largest retail groups in the world. Founded by entrepreneurs who recognised the need to provide consumers with outstanding support and the most pioneering products, developing an appliance brand was an inevitable next step.

Our task was simple, to create a strong brand name and visual and verbal identity for their new brand of appliances aiming to make themselves at home in the great-value side of the market.

Making light work of hard work

Following our comprehensive strategic phase we rolled up our sleeves and got stuck in to naming. Each name idea was insight-led, legally-cleared and consumer-tested to ensure it would be authentic, meaningful, distinctive and protectable. We started wide, funnelling down until we found our winner – Sensis – a name grounded in sense and understanding that plays on the depth of both technical knowledge and customer insight that shapes these reliable, quality appliances.

So we’d created the name, next up the look. We carefully crafted a visual look and feel, tone of voice and brand guidelines for Sensis, testing with consumers each step of the way to ensure success. We built the brand on trust and reliability with a no-nonsense strapline, straightforward language and hard-working colour palette that provides calm in the messy reality of household life.

Making a new brand make sense

Brand creation is what we love best so at no point did creating this fledgling brand feel a chore. Sensis aims to impress their customers and grow their confidence with every touch point and with sales and recognition growing, it’s clear we have helped them to do just that – showing customers that with reliable, great-value appliances, it makes sense to choose Sensis.