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Make your brand more valuable

Destination is our brand programme. It's proven, actionable and executed at speed. It doesn’t just point the way – Destination takes you to where you need to be.

We begin with the fundamentals of offer and market fit, consumer benefit and competitive positioning.

On these firm foundations we’ll craft the right brand identity and messaging, ensuring that collateral hits the target.

We will provide you with an integrated marketing plan that ensures all the work we’ve done gets out into the world and speaks to your target audience.

Destination is full of ideas – but we work with you to translate them into actions that make a real and lasting difference to your business.

We are uniquely able to do all this in a sure-footed and seasoned fashion as our team is different. The Destination service is delivered by strategists, creatives, operators and entrepreneurs in London and Bristol. We have hands-on experience of growing valuable brands, creating tens of millions of pounds of value for owners.

Who we work with


We can give you a flying start and an unfair advantage: you will execute your idea at a level most start-ups can only dream of.


Your business has had success but needs to put the building blocks in place to achieve exciting scale. We know how this is done and can get you to the next level and beyond.


Not all good ideas are executed in the right way. We will re-establish the strategic approach and move the business to where it can thrive.

Some brands we have worked with

from scale-up to sale of a controlling stake realising millions of pounds of value for founders.

Newspaper Club

from project to fast-growing global brand generating annual dividends representing a huge ROI.

from start-up to profitable consumer brand that dominates online designer lighting.

The Modern House / Inigo

from niche to break-out brand with high-potential addressable market.

Tell us about your business now - and learn how we can make your brand more valuable.

We love hearing about businesses that are bursting with potential. Have a coffee with Gareth and tell him about where you’ve come from and where you want to go.

He’ll share with you how we’ve taken businesses from plan to seed raise, from start-up to dividends, from scale-up to exit.

We understand how you get to a place with good cash flows that will generate value for current – and future – owners.

We know how to turn ideas and potential into equity capital, tell us about your business to find out more:

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Who we are

Gareth Williams has grown valuable brands as a CEO, entrepreneur and board-level adviser, realising millions of pounds for shareholders. He is Chair of The Modern House and Inigo, a non-executive director of Newspaper Club and St Paul’s Cathedral Enterprises, a founding partner in brand editorial marketing agency, Thinkpiece, and a mentor of social enterprises. He has wide experience of business having worked in the consumer goods industry, investment banking, retail and consumer digital. He dabbles in sheep farming.

Jodie Inkson climbed the design ranks in London, Jodie has worked with many big brands, from BT and Prudential to Visa and Zurich, challenging brand strategies and winning customer share. She was integral to the Lloyds TSB superbrand roll out, designing their in-branch campaigns. Jodie formed award-winning Fable in 2003, with her London experience and a vision to do things a little bit differently. Jodie has a treasured collection of modernist chairs, she’s not sure whether she prefers sitting on them or looking at them. Jodie is trustee of The Stradling Collection – a remarkable collection of mid-century design.

Andrew Nixon is an experienced copywriter, editor and brand strategist, with a background in marketing for professional firms. He co-founded Thinkpiece in 2016, providing content marketing and brand strategy services for B2C and B2B brands. Clients include, Pooky Lighting, Sky UK, Bulb Energy, Dorset Cereals, Naked Kitchens, Sunspel and many more. He is the Chair of The Friends of the RWA, the Club Secretary at Bristol Central Tennis Club and the founder of The Happy Lane Fund – a charitable fund that supports tennis sessions for disadvantaged people and disability groups across the south west of England.

Kelsey Keirby-Smith has many years’ experience in account management, working across a broad range of accounts and sectors, with projects spanning a multitude of channels. A master of client communication with first class attention to detail and the skills to calmly keep multiple balls in the air. Working collaboratively with clients while building strong relationships with a friendly and honest approach.

We’ve added value to...

Boka Food
Bulb Energy
The Children's Furniture Company
Cullinan Studio
Dorset Cereals
Economics Observatory
Freddie's Flowers
Kaya Advisory
Live Better With
Master Removers
The Modern House
Naked Kitchens
New Meaning
Newspaper Club
The Royal West of England Academy
Rype Office
Simplyhealth Professionals
Soil Association
Sweet Analytics
United Healthcare Global